Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths by Joe Abraham

“For centuries, entrepreneurs have been jammed together in one small box. From business planning and finance to human resources and marketing, experts have taught on the archaic assumption that one-size-fits-all. Entrepreneurial DNA challenges that notion by proving that not all entrepreneurs are the same.  The fact is, Donald Trump, your lawyer and a multi-level marketer can’t be put in the same entrepreneurial box. They didn’t go into business for the same reasons; they do not operate their businesses alike. They certainly don’t have the same vision and exit strategy.”

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